Cutting Edge: Our weekly analysis of marketing news 18 May 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections

Source URL: www.cim.co.uk

• Marketing
• Brand awareness
• Influencer marketing
• Business marketing
• Direct marketing
• Social media marketing
• Email marketing
• Brand
• Engagement marketing
• Customer relationship management
• Advertising
• Digital marketing

Cutting Edge: Our weekly analysis of marketing news 2 March 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections

Source URL: www.cim.co.uk

• Marketing
• Engagement marketing
• Positioning
• Brand loyalty
• Store brand
• Food marketing
• Brand
• Business marketing
• Advertising
• Email marketing
• Target audience
• Digital marketing

Content_Segmentation_White_Paper_CT_v5_digital

Source URL: advertising.aol.com

• Marketing
• Brand management
• Market research
• Advertising
• Targeted advertising
• Target audience
• Engagement marketing
• Consumer behaviour
• Branded content
• Consumer
• Dialogue marketing
• Social media marketing

brandnetworks Algorithmic Influence Social Advertising Automation Helps Domain Rule the Roost SUCCESS STORY: By leveraging the powerful automation technology in the Brand Networks Platform, the Media Operations team at

Source URL: delhdqe1gubjg.cloudfront.net

• Marketing
• Advertising
• Engagement marketing
• Social advertising
• Promotion
• Brand
• Digital marketing
• Brand awareness

The Role of Visual Media in Impactful Brand Storytelling WHITE PAPER | AUGUST 2015

Source URL: www.cmocouncil.org

• Marketing
• Graphic design
• Brand management
• Illustration
• Infographic
• News design
• Product marketing
• Engagement marketing
• Content marketing
• Marketing communications
• Digital marketing
• Brand

BUSINESS SOLUTIONS GUIDE: MARKETING AND E-COMMERCE www.coremedia.com Experiential Commerce Blending Marketing and e-Commerce

Source URL: www.coremedia.com

• Marketing
• E-commerce
• Customer experience management
• Brand management
• Customer experience
• Touchpoint
• Engagement marketing
• Conversion marketing
• Digital marketing
• Brand equity
• Omnichannel
• Online shopping

From Catalog Marketing to Digital Marketing Leveraging MediaMath’s TerminalOne Marketing Operating SystemTM. This well recognized brand had first established their business over a century ago, beginning as a mail-order

Source URL: www.mediamath.com

• Marketing
• Direct marketing
• MediaMath
• Advertising
• Data onboarding
• Digital marketing
• Targeted advertising
• Engagement marketing

Applying Cybernetics to Conversational Media — Pangaro

Source URL: www.pangaro.com

• Marketing
• Brand management
• Oral communication
• Conversation theory
• Cybernetics
• Digital marketing
• Touchpoint
• Engagement marketing
• Conversation
• Brand

Mattress Firm Creates Sweet Dreams With Digital Assisted Selling While shopping for a mattress, many consumers still prefer the touch-and-feel experience of the store. New tools and technologies, however, are allowing re

Source URL: www.vee24.com

• Marketing
• Economy
• Consumer behaviour
• Customer experience management
• E-commerce
• Brand management
• Touchpoint
• Retailing
• Customer experience
• Customer engagement
• Online shopping
• Omnichannel

Move Past The Click An Analysis of Brand Engagement KPIs Digital marketers have historically relied on “the click” as the go to measurement of online marketing performance. This reliance on clicks was in large part

Source URL: blog.mediamath.com